Starting July 16, 2021 all companies that are importing products into the EU must have a local authorized representative. The representative contact details can be either on the product, on the packaging/parcel, or in an accompanying document. This representative cannot be in the UK. 

The main issue driving this change is there are many non-compliances on the EU market. The European Union feels that the surveillance system can be improved and will result in a higher conformity of products being introduced the EU. The problem was a result of different surveillance approaches among countries, lack of understanding of rules, and e-commerce direct to consumer models.

The full text of the Regulations can be found here: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32019R1020&from=PT

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